Ideal Feet is a brand that has been around for more than 30 years. Ernest Wallace acquired the brand and has since spent years building, managing, and perfecting the business model and operating structure to provide a one stop shop for customers to satisfy their often overlooked insole needs.

In 2015 Ernest officially re-launched the brand in San Antonio and now Ideal Feet has an operating prototype with eight satellite locations throughout the midwest. Orthotic insoles have been proven to provide relief from chronic pain. Whether you suffer from back pain, hip pain, knee pain, ankle pain, plantar fasciitis, flat feet, bunions or calluses, Ideal Feel has an inventory of over 25 styles of arch supports in more than 300 sizes to help you get relief in a matter of minutes.

As an Ideal Feet Store you will be offering free fittings, to make sure the orthotic insoles  fit just the way they should. As a professional you will consult and find a solution to your customers chronic pain. We guarantee our custom orthotics for a lifetime protecting their investment in pain management and your investment as a franchisee.